PERSONAL ACCOUNT OF THE OWNER OF THE INVESTMENT COMPANY
Cooperation period: August 2020 to February 2021
Personal account of the owner of the investment company @vzprof and creation of a new account @zolotukhin_impact

Project features:

Young investment company owner

Strong distrust of all new names among potential shareholders and investors

Services:

Developed content considering the interests, fears, and pains of potential investors

Worked to increase a strong personal brand and company awareness (the company is planning an IPO) and target audience objections

Bringing the team and expertise of the owner to the forefront

–°opywriting for e-mail newsletters about the new investment projects and for advertising campaigns

Leading communications with portfolio companies and creating news content about them

–°opywriting of the expert materials for the company's website and target media

Developing interview questions for opinion leaders in the investment field

Organized and monitored the collaborations with brands