OBJECTIVES:

Promotion of Polaroid Eyewear brand

Increase DMR index

Projects:

1. Advertising campaign with Ivan Dorn + product placement of glasses in the video clip

2. Getframed 2018 and 2019

3. Integration in partner events

4. Product syndication by fashion journalists and bloggers

5. Maintaining the Polaroid Eyewear Instagram account

6. Conducting press days in the showroom

7. Organizing the work of the showroom

8. Initiation of media publications

Video from backstage shoots:

https://disk.yandex.ru/i/kcSBiDe7F-749g

KPI:

15 publications per month

DMR index for the year - by 30%