VOLKSWAGEN COMMERCIAL
Cooperation period: September 2009 - December 2010
OBJECTIVES:
Promotion of Volkswagen commercial vehicles on the Russian market, increasing brand awareness, increasing the media coverage
Services:
Development of PR-strategy
PR cooperation
BTL: participation in automobile exhibitions
Events: press tours to the factories, test-drives
KPI:
15 media publications monthly
10 press tours and test-drives per year
Participation in Comtrans 2009
Promotion of Volkswagen commercial vehicles on the Russian market, increasing brand awareness, increasing the media coverage
Services:
Development of PR-strategy
PR cooperation
BTL: participation in automobile exhibitions
Events: press tours to the factories, test-drives
KPI:
15 media publications monthly
10 press tours and test-drives per year
Participation in Comtrans 2009
